Build your business around existing traffic
A lot of online businesses, I hate to say it, fail. We’re talking about over a 90% failure rate. If that wasn’t bad enough, most of them failed on day 1. I can make that bold claim because they did not build their businesses around existing demand.
Please understand that online traffic is not some sort of abstract concept. Online traffic is actually made up of real people with real needs for real solutions looking around actively for these solutions. This is real.
Unfortunately, if you build your business around a “hot idea” that you have, you’re doing it wrong. It’s better to look for existing demand and then build a product or service around it and tap into that existing source. That’s how you build your business to succeed on day 1.